Clean Beauty — and Why It Is Essential.
The personal care industry is effectively unregulated—the last piece of regulation was passed in 1938. This means that companies are essentially free to do whatever they want, with no government oversight, packing products that we use every day (mascara, face wash, shampoo, et al.) with toxic ingredients, including known carcinogens and endocrine disruptors. Because it’s a free-for-all, companies can use whatever adjectives they’d like when it comes to marketing and “greenwashing” their products—natural, green, eco literally have no enforceable definition.
Initially, the terms ‘natural’ and ‘organic’ were used to describe products made with ingredients that came from nature. ‘Natural’ will no longer be enough of a credential skincare products today. As consumers, we continue to scrutinise what is in the products we put on our skin.
At Able Skincare, we are creating a new standard of beauty, one that we simply call “clean,” which you’ll see in action in our own beauty lines. Clean, for us, means a non-toxic product that is made without a long, ever-evolving list of ingredients linked to harmful health effects from hormone disruption, to cancer, to plain-old skin irritation. We scrutinise the list of ingredients of each one of our products, and decide what ingredients we can live with, and those we can’t.
Here is below a proposed routine:
Step 1: Cleanse with water
Instead of finding a product that takes both times and generates more of an impact on the environment. Water is your solution, one quick cleanse with tepid water is all you need to refresh your skin and get rid of all of the impurities that you’ve accumulated throughout the night.
Step 2: Tone
Making sure that you tone your skin is almost as important as cleansing it in the first place. The place of a toner is to balance your skin’s PH levels as well as giving it one last cleanse before applying anything else to your skin.
Step 3: Serum
Serums are incredibly important if you’re looking for a quick way to get active ingredients into your skin. They are thinner than ordinary moisturisers which means that the active ingredients inside them can penetrate deeper into your skin. This can create massive benefits for your skin as it can work to keep it moisturised without making your skin oily. It's perfect for people with oily skin. "By leaving out many of the heavier ingredients that are found in traditional moisturizers, [face serums] contain a much higher proportional concentration of active ingredients," says Dr. Carlos A. Charles, founder and medical director of Derma di Colore in Chelsea.
For the perfect morning serum, try our Illuminating & Anti Oxidising Eight Hour Hyaluronic Facial Serum.
Step 4: Eye cream
The skin around your eyes is naturally thinner than the rest of the skin of your face and therefore it needs more protection than the rest of your skin. People notice that the skin around their eyes can become puffy and sensitive easily. In addition to dark circles that can be very stubborn to get rid of and as we age they become more prominent. Premature ageing in this part of your face can be avoided for as long as possible with the use of Eye Creams. Especially those that feature ingredients such as Hyaluronic Acid, which is known for its ability to effectively moisturise your skin.
Try our Ultra+ Collagen Eye Rescue Therapy which is formulated with Collagen, Hyaluronic Acid and Retinol
Step 5: Moisturiser
Applying a moisturiser is important for maintaining the retention of water in your skin. As we age our skin loses the ability to hold water as effectively. Therefore, using moisturisers to encourage water into your skin is important to avoid signs of ageing.
Try our, Pro-Activ+ Redensifying & Lifting Glycolic DUO Moisturiser both during the day and at night for the best results.
Step 6: Sunscreen
Using suncream is incredibly important during all types of weather, even clouds! Certain UV rays have been known to make it through panes of glass so it makes it even more important to take care of your skin even when you’re inside. The sun is one of the major causes of premature signs of ageing as the rays can damage the way in which your skin retains moisture and therefore induce premature signs of ageing.
Try our newly launched Pro Defence+ Anti-Pollution Avocado Day Moisturiser SPF 15