No one can deny the current cultural obsession with big lips. Thanks to celebrities such as Kylie Jenner, there’s be a huge increase of people opting to enhance their lips with the help of temporary lip fillers. Who can forget the social media craze with the #KylieJennerChallenge sparking controversy which saw people using small cups to dangerously inflate their lips or the the overzealous use of lip liner or what about the fact that lip fillers have skyrocketed by 243% in 2013?! Lip augmentation other than injectables jumped 35 percent between 2000 and 2013, while lip reductions fell 32 percent between 2012 and 2013.
So why the sudden craze for big lips? "When you look at the anthropological history of the female body and sexuality, full lips signal not only sensuality, but being excited about having sex," says Jamie Gordon, anthropologist, partner, and cultural strategist at Culture Agency in Atlanta. One 2010 study in the journal Vision Research backs this up. "A woman who has large lips, suggests a strong mating potential, with average length and width ratios will always be more attractive than a woman with narrow lips and average length and width ratios," wrote the researchers.
Both younger and older women tend to focus on the size of their lips "Your lips get thinner as you age, but fuller lips are a signifier of youth," says Gordon. "As some women age, they think, 'At least I've still got this part of me that represents my sexuality.'" The real difference is that as women get older, they can actually do something about it.
Luckily, there are some less drastic solutions that inject a little extra volume into your pout, without the use of a needle. There’s a new wave of lip-plumping glosses and serums that promise to add volume to your lips, safely and cheaply, without a single injection. Lip serums such as Able Skincare’s Pro-Intense Hydra Plump Lip Serum, does just that and includes hyaluronic acid, a natural ingredient found in your body that secures moisture and promotes fullness. Ted Lain, Austin, TX based dermatologist maintains that hyaluronic acid is a much safer alternative to other lip-enhancing products or procedures such as fillers/injections. “Since hyaluronic acid is a naturally-occurring product, found in all body tissue, it is a very safe and natural choice for lip plumping,” There you have it, acheiving plump and voluptuous lips might not be as difficult, dangerous or as expensive as you think.