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Shield your skin from pollution

Shield your skin from pollution

It’s no surprise that we are exposed to environmental conditions that wreak havoc to our bodies. Health experts have stressed the importance of the impact that this has not only on our health, but also also the damage it does to our skin and the major role it plays when it comes to premature ageing.

"Pollution particles, sometimes twenty times smaller than pores, can infiltrate deeper layers of the epidermis, causing not only inflammation and dehydration, but also a cellular-level reaction that leads to lost elasticity and firmness," says Dr Sarah Shah.

"Women all over the world are exposed to environmental conditions that readily challenge the quality of their skin on a daily basis," advises Armelle Sourand, Scientific Communication Director for Chanel. "Urban life makes it impossible to avoid both indoor and outdoor pollutants that create a harmful environment for your skin every day," says Sourand.

Dr Gary Goldfaden, dermatologist and co founder of Goldfaden MD goes one step further and says, “Pollution can cause uneven skin tone, dehydration, dryness, dark spots, expedited ageing, wrinkles, sagging and a deterioration of collagen.”

The sales for anti-pollution skincare has soared within the beauty market as well as Mintel reporting that when it comes to external factors believed to impact the appearance of skin, 41% of facial skincare users believe pollution to have the greatest impact. 

In order to combat this skin concern, it's essential to introduce targeted anti-pollutant products such as our Daily Shield Supercharge Anti-Pollution Facial Oil followed by an SPF 30. A bespoke blend of Sweet Almond, Grape Seeds Oils combined with Papaya extract that is anti-ageing and deeply nourishing, naturally revealing plumper, more beautiful and protected skin. Perfect for skin that is sensitive, dry and showing signs of ageing.

Sweet Almond aims to form a thin coating on the skin helping as a barrier against UVA/UVB rays. Harbouring powerful antioxidant properties, Grape Seeds aim to protects against free radicals and prevent damage from environmental stressors. Bursting with skin softening and hydrating properties, Papaya aims to smooth skin texture whilst combating free radicals, environmental stressors and preventing premature ageing. 

While there are plenty of research to show that pollution has a significant effect on our skin, rather than spending a fortune of various skin care products, beauty experts recommend investing in a good quality cleanser, an SPF and one anti-pollution shield to keep your skin protected all day long.

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